shanghai qumun, a high-end furniture brand in the chinese market, is a large-scale international enterprise group specializing in international trade and furniture manufacturing. relying on chinese mainland.qumun takes furniture as a pillar industry to develop in globe context by taking the chinese market as the key operation hub, after more than ten years of painstaking operation, shanghai qumun has been in a leading position of chinese office furniture and hotel club furniture brand.
in 1997,leaders of qunun cast their eyes on shanghai and locked the market of medium and high-end furniture market. they gathered a batch of talents in r&d,design,production and sales,ect,and imported advanced furniture manufacturing machinery and equipment from germany,ltaly,ect,planned the construction of 50,000m2’standard plant to start painstaking business. with consistent effort, qumun enjoyed booming development and was in market and industry forefront of office furniture,among the top10 chinese furniture brands.it has formed advanced production lines of office furniture,hotel,club furniture,hardware steel furniture.to achieve greater success, qumun made an investment of over 100 million yuan to built the new production base in pudong new district of shanghai, covering an area of near 100,000m2, introducing foreign production equipment with more than 100 million yuan, which was formally put into production in the fall of 2010.
"quama" is a phrase from the lexicon. it was chosen by business founders for its meaning of "as beautiful as the jade ornament of a cap", in the hope of that the products of quama are beautiful, exquisite and unputdownable. the focus of the chinese phrase "guanmei" is on the character of "mei"(beauty), and the purpose of the company is to create the "beauty" of office life. the chinese character "guan" means beautiful, successful, respecting, distinctive and massive, indicating the leadership of quama in the furniture industry.
the national economy fell into a stalemate in 2009. shanghai quama aimed this time to rush out of the cocoon and officially upgraded its brand "quama" to "qumer". "新" in chinese means "new" , making the new brand break out of mud and imbued with the same spirit with the old brand. meanwhile, "new" indicates a new starting point, new vitality, challenges and achievements. with the constant growth of the enterprise, the meaning and scope of the word "beauty" has been more and more far-reaching, not only refers to specific things --beauty of quama furniture, but also means the value of quama —beauty of life.